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    <loc>https://www.hallybowman.com/blog/online-and-unmasked-the-evolution-of-digital-human-identity</loc>
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      <image:title>Blog - Online and Unmasked: The Evolution of Digital Human Identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.hallybowman.com/blog/future-focused-leadership-integrating-speculative-design</loc>
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    <lastmod>2023-10-01</lastmod>
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      <image:title>Blog - Future-Focused: Integrating Speculative Design - Make it stand out</image:title>
      <image:caption>The Blah Generator by Me+MidJourney</image:caption>
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    <loc>https://www.hallybowman.com/blog/everything-i-learned-about-ai-gen-just-got-blown-out-of-the-water</loc>
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    <lastmod>2023-03-30</lastmod>
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    <loc>https://www.hallybowman.com/blog/from-ambiguity-to-clarity-how-ideos-course-prepared-me-to-lead-complex-projects</loc>
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    <lastmod>2023-03-13</lastmod>
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      <image:title>Blog - From ambiguity to clarity: how IDEO's course prepared me to lead complex projects - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.hallybowman.com/blog/the-power-of-chatgpt-prompts-for-marketing-teams-best-practices-for-effective-content-generation</loc>
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    <priority>0.5</priority>
    <lastmod>2023-09-27</lastmod>
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      <image:title>Blog - The power of ChatGPT prompts: best practices for effective content generation - Make it stand out</image:title>
      <image:caption>AI image generation is still a bit tricky, but lots of fun if you can manage the current limitations.</image:caption>
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    <loc>https://www.hallybowman.com/blog/automating-repeatative-tasks-using-ai-content-generation</loc>
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    <lastmod>2023-03-30</lastmod>
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    <loc>https://www.hallybowman.com/blog/breaking-down-the-components-of-scrolly-telling-tips-for-creating-a-compelling-story</loc>
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    <lastmod>2023-09-25</lastmod>
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    <loc>https://www.hallybowman.com/blog/consider-the-cultural-context-for-peoples-mobile-experiences</loc>
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    <lastmod>2023-03-17</lastmod>
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      <image:title>Blog - Consider the cultural context for people’s mobile experiences - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.hallybowman.com/blog/layering-on-your-design-approach-isnt-enough-we-should-be-innovating-our-own-team-experience</loc>
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    <priority>0.5</priority>
    <lastmod>2023-03-17</lastmod>
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  <url>
    <loc>https://www.hallybowman.com/blog/im-designing-for-a-company-wide-brand-refresh</loc>
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    <lastmod>2023-03-17</lastmod>
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    <loc>https://www.hallybowman.com/blog/alain-de-botton-on-how-aristotelean-philosophy-can-influence-product-innovation</loc>
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    <lastmod>2023-03-17</lastmod>
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    <loc>https://www.hallybowman.com/blog/defining-the-problem-can-be-easily-overlooked-in-favor-of-getting-shit-done</loc>
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    <lastmod>2023-03-17</lastmod>
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      <image:title>Blog - Defining the problem can be easily overlooked in favor of getting shit done - Make it stand out</image:title>
      <image:caption>One of my go to books for planning sprint workshops</image:caption>
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  <url>
    <loc>https://www.hallybowman.com/blog/what-makes-a-good-ux-pattern-library-and-why-i-dont-currently-have-one</loc>
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    <priority>0.5</priority>
    <lastmod>2022-09-13</lastmod>
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  <url>
    <loc>https://www.hallybowman.com/blog/what-i-mean-when-i-say-design-process</loc>
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    <lastmod>2022-09-09</lastmod>
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      <image:title>Blog - What I mean when I say design process - Make it stand out</image:title>
      <image:caption>Classic UCD cycle, intended for more than one iteration</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/f96907d2-1930-495d-8ec9-f4319acca1a8/ux-process3.jpeg</image:loc>
      <image:title>Blog - What I mean when I say design process - Make it stand out</image:title>
      <image:caption>Call it what you will: process, phases or flows</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/f49128d5-34fa-4c04-91a1-e2d35f7d56da/ux-process4.jpeg</image:loc>
      <image:title>Blog - What I mean when I say design process - Make it stand out</image:title>
      <image:caption>Design is a series of activities. – I forgot who said this</image:caption>
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  <url>
    <loc>https://www.hallybowman.com/blog/what-can-the-difficulty-and-importance-matrix-do-for-your-design-culture</loc>
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    <lastmod>2023-03-22</lastmod>
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      <image:title>Blog - What can the Difficulty and Importance Matrix do for your design culture? - Make it stand out</image:title>
      <image:caption>Each quadrant is labeled: Targeted, High Value, Strategic and Luxury</image:caption>
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  </url>
  <url>
    <loc>https://www.hallybowman.com/blog/collaboration-is-it-over-rated</loc>
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    <lastmod>2022-09-13</lastmod>
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  <url>
    <loc>https://www.hallybowman.com/blog/ambiguity-can-still-be-helpful-in-a-not-so-agile-environment</loc>
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    <lastmod>2023-03-22</lastmod>
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  <url>
    <loc>https://www.hallybowman.com/blog/research-and-design-for-customer-collaborationbuilding-a-framework-of-evidence-for-the-mvp</loc>
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    <lastmod>2023-03-22</lastmod>
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      <image:title>Blog - Research and design for customer collaboration — building a framework of evidence for the MVP - Make it stand out</image:title>
      <image:caption>Collaboration moments map</image:caption>
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    <image:image>
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      <image:title>Blog - Research and design for customer collaboration — building a framework of evidence for the MVP - Make it stand out</image:title>
      <image:caption>Archetypes as personas for Collaboration</image:caption>
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    <image:image>
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      <image:title>Blog - Research and design for customer collaboration — building a framework of evidence for the MVP - Make it stand out</image:title>
      <image:caption>Features by archetype</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/ca8d15f8-ae7f-463a-909d-7570b6f4d7f6/collaboration-phase-Beth-portf.jpeg</image:loc>
      <image:title>Blog - Research and design for customer collaboration — building a framework of evidence for the MVP - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/3e6304bb-a8be-4d0b-9480-80bba0e24367/collaboration-phase-Cristina-portf.jpeg</image:loc>
      <image:title>Blog - Research and design for customer collaboration — building a framework of evidence for the MVP - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/c3011307-c393-4a06-b38a-8c3d80f32db8/collaboration-phase-Heidi-portf.jpg</image:loc>
      <image:title>Blog - Research and design for customer collaboration — building a framework of evidence for the MVP - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/4d08945f-df3a-43f3-88ce-77cb6c743c9c/collaboration-phase-Maki-portf.jpg</image:loc>
      <image:title>Blog - Research and design for customer collaboration — building a framework of evidence for the MVP - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/06a0bc9b-4550-43ff-867f-3f56d0b5a83c/01-Jan-collaboration-comparable-Dropbox-1.jpg</image:loc>
      <image:title>Blog - Research and design for customer collaboration — building a framework of evidence for the MVP - Make it stand out</image:title>
      <image:caption>Conceptual sketches for sharing in Dropbox</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Research and design for customer collaboration — building a framework of evidence for the MVP - Make it stand out</image:title>
      <image:caption>Conceptual sketches for collaboration in Dropbox</image:caption>
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    <loc>https://www.hallybowman.com/blog/question-the-ping-from-the-accidental-creative</loc>
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    <priority>0.5</priority>
    <lastmod>2023-03-22</lastmod>
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    <loc>https://www.hallybowman.com/blog/when-to-use-user-centered-design-ucd</loc>
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    <lastmod>2023-09-27</lastmod>
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  <url>
    <loc>https://www.hallybowman.com/blog/an-obligation-to-ship</loc>
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    <priority>0.5</priority>
    <lastmod>2023-10-04</lastmod>
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    <loc>https://www.hallybowman.com/blog/design-spikes-for-agile</loc>
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    <priority>0.5</priority>
    <lastmod>2023-03-22</lastmod>
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    <loc>https://www.hallybowman.com/blog/are-your-ux-walls-working-hard-enough</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-10-04</lastmod>
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  <url>
    <loc>https://www.hallybowman.com/blog/its-high-season-for-workshops</loc>
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    <lastmod>2022-09-09</lastmod>
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      <image:title>Blog - It’s high season for workshops - Make it stand out</image:title>
      <image:caption>Our internal client presented us with endless pages of a tired ol’ invitation application</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/cbb14155-328d-4e0e-b7df-c67792fed4f0/workshop-highSeason-flow.jpeg</image:loc>
      <image:title>Blog - It’s high season for workshops - Make it stand out</image:title>
      <image:caption>I kicked us off by steering the conversation towards the actual journey</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/b3368d71-9056-4850-b393-a346a327a479/workshop-highSeason-sketchesWall.jpeg</image:loc>
      <image:title>Blog - It’s high season for workshops - Make it stand out</image:title>
      <image:caption>I started sketching the ideas that were now coming fast</image:caption>
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    <image:image>
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      <image:title>Blog - It’s high season for workshops - Make it stand out</image:title>
      <image:caption>The energy was fun and engaging as we organized a wall of our ideas</image:caption>
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  <url>
    <loc>https://www.hallybowman.com/blog/workshop-for-a-geolocation-app</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-09-09</lastmod>
    <image:image>
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      <image:title>Blog - Workshop for a geolocation app - Make it stand out</image:title>
      <image:caption>Approach to the digital ecosystem of media and content</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/e1eda261-9aca-4c51-8ba0-26b34da0e224/workshop-geo-1-780x520.jpeg</image:loc>
      <image:title>Blog - Workshop for a geolocation app - Make it stand out</image:title>
      <image:caption>Persona building, a critical part of the empathy piece in a workshop</image:caption>
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  </url>
  <url>
    <loc>https://www.hallybowman.com/blog/guerrilla-user-testing</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2022-09-09</lastmod>
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      <image:title>Blog - Guerrilla user testing - Make it stand out</image:title>
      <image:caption>Silverback video testing software provided ample evidence of user behavior</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/a09cb622-72da-4d8c-a089-0435b224cf2f/mp-userTest-plan-990x700.jpeg</image:loc>
      <image:title>Blog - Guerrilla user testing - Make it stand out</image:title>
      <image:caption>Capturing feedback from internal users removed from the project</image:caption>
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  </url>
  <url>
    <loc>https://www.hallybowman.com/blog/a-day-in-the-life-of-your-customer</loc>
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    <lastmod>2022-09-13</lastmod>
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      <image:title>Blog - A day in the life of your customer - Make it stand out</image:title>
      <image:caption>Ref| http://www.slideshare.net/uxcafelondon/vicky-cullen-ux-on-legs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/832e8a79-b870-49c0-90e1-9ae80f504cd7/post-workshop-diary-990x700.jpeg</image:loc>
      <image:title>Blog - A day in the life of your customer - Make it stand out</image:title>
      <image:caption>Andrea had us all journal our day over 24 hours</image:caption>
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  <url>
    <loc>https://www.hallybowman.com/blog/what-are-you-trying-to-do</loc>
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    <priority>0.5</priority>
    <lastmod>2023-03-17</lastmod>
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    <loc>https://www.hallybowman.com/blog/iteration-is-key-to-googles-design-approach</loc>
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    <priority>0.5</priority>
    <lastmod>2023-03-17</lastmod>
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  <url>
    <loc>https://www.hallybowman.com/blog/category/product+design</loc>
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  <url>
    <loc>https://www.hallybowman.com/blog/category/co-creation</loc>
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  <url>
    <loc>https://www.hallybowman.com/blog/category/data+visualization</loc>
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  <url>
    <loc>https://www.hallybowman.com/about</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2023-10-07</lastmod>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/691bca97-6746-441c-bd3d-b6bf00f9651f/logo-MOO.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/d0f4cf09-c31f-4ba7-b5c7-6584f8307450/logo-surveymonkey.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/13f2b2ff-0cbe-409f-9fdd-f465cacab846/logo-eargo.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.hallybowman.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-02-20</lastmod>
  </url>
  <url>
    <loc>https://www.hallybowman.com/work/prototyping-a-geolocation-mobile-app</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/37d3f6c6-75b8-4820-9f57-ec8cfe96b5b8/hero+geoloction+mobile+app.png</image:loc>
      <image:title>Work - Prototyping a Geolocation Mobile App</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/11bccb30-cc5f-43be-86dc-24e6c16ccca4/workshop-geo-1.jpeg</image:loc>
      <image:title>Work - Prototyping a Geolocation Mobile App - Make it stand out</image:title>
      <image:caption>We added persona attributes such as pain points, vocation and digital literacy to a large paper canvas attached to the wall</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/c232329e-fc01-4775-b0b7-c82036af9658/portfolio-thisis-wf-landing-990x700.jpeg</image:loc>
      <image:title>Work - Prototyping a Geolocation Mobile App - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.hallybowman.com/work/selecting-from-multiple-product-types</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/34f8204d-d191-4721-9c4a-d2772a351c0d/mp-ct-workshop.jpeg</image:loc>
      <image:title>Work - Selecting from Multiple Product Types</image:title>
      <image:caption>A cross-functional workshop with project management, product, engineering, research, design, QA and customer success</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/1b32507c-4754-458b-9eea-510fa7dfc139/mp-ct-sprint-kit.jpeg</image:loc>
      <image:title>Work - Selecting from Multiple Product Types - Make it stand out</image:title>
      <image:caption>Personas, user stories and conceptual diagrams as scaffolding to spark idea generation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/c1351cb3-68da-44b2-a5e2-66b17b93de7d/mp-ct-pitching.jpeg</image:loc>
      <image:title>Work - Selecting from Multiple Product Types - Make it stand out</image:title>
      <image:caption>A team pitches their sketched idea early on in the workshop</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/2a20e809-0ee6-4675-b4c6-02130601e12b/mp-ct-sketching.jpeg</image:loc>
      <image:title>Work - Selecting from Multiple Product Types - Make it stand out</image:title>
      <image:caption>The PM is getting excited and is already talking to the engineers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/2354f9c3-7d5b-4c76-a325-2bc2e5e7a548/mp-ct-proto-grid.jpeg</image:loc>
      <image:title>Work - Selecting from Multiple Product Types - Make it stand out</image:title>
      <image:caption>The prototype with a grid for browsing product types was found more attractive by customers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/7b741c2c-7a35-47da-a23d-02651b471fd0/mp-ct-proto-tabs.jpeg</image:loc>
      <image:title>Work - Selecting from Multiple Product Types - Make it stand out</image:title>
      <image:caption>The prototype with left hand category tab navigation and a filtered list was preferred overall</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.hallybowman.com/work/team-collaboration-with-alert-notifications</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-07-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/2b8f82c3-c134-410e-9b46-f2d8b916d298/kevin_invites_steve_to_a_shared_results_page.png</image:loc>
      <image:title>Work - Team Collaboration with Notifications</image:title>
      <image:caption>I created a series of quick flow charts to better understand how things would flow given the various agents and the permutations of different states and circumstances, uncovering edge cases in the process.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/5c39913c-50d1-423e-8220-c2d46ee07925/sm-shared-alerts-list.png</image:loc>
      <image:title>Work - Team Collaboration with Notifications</image:title>
      <image:caption>A deeper dive into shared result notifications by detailing user tasks and the relationships within this collaboration event.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/4c820b24-1404-4c33-a5a9-7a0c7868526c/survey-summary-alerts-access.png</image:loc>
      <image:title>Work - Team Collaboration with Notifications</image:title>
      <image:caption>I identified the entry point to this new collaboration feature allowing you to manage the sharing of your response alerts which was in proximity to and scaled an existing smaller feature that allowed a user to simply turn response alerts on or off.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/e089c62e-8230-47a4-979f-a138052ec71d/survey-summary-invite-someone.png</image:loc>
      <image:title>Work - Team Collaboration with Notifications</image:title>
      <image:caption>Now you can invite people to receive their own response alerts, add a message, filter their view of the data results and also customize their notification frequency.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/7d78c6c6-4c9c-4da7-88ed-7b6b49177635/survey-summary-invite-team-member.png</image:loc>
      <image:title>Work - Team Collaboration with Notifications</image:title>
      <image:caption>Show a group list of your team members to select who needs to receive alert notifications.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/126e377e-78dc-4c29-90ff-4e4e866bcdbe/sm-shared-alerts-prototype-modal-invite.png</image:loc>
      <image:title>Work - Team Collaboration with Notifications</image:title>
      <image:caption>I coded up a quick bootstrap prototype which helped with the information experience. Our UX copy writer helped clear up a few points of confusion such as inviting someone to share alerts vs inviting someone to share the actual survey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/9511b889-afd1-4852-a60a-94be4c5ae2c9/sm-shared-alerts-manage-alerts.jpeg</image:loc>
      <image:title>Work - Team Collaboration with Notifications</image:title>
      <image:caption>I progressed the design using another approach using a tab interface to distinguish between sharing alerts and managing your collaborator list.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/3ddb1e14-fddf-4f43-9919-18ec3f4ee31b/share-alerts-field-invite-someone-search.jpeg</image:loc>
      <image:title>Work - Team Collaboration with Notifications</image:title>
      <image:caption>Concept sketches for a typeahead search feature that would be very helpful to customers in large enterprise teams when sharing alerts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/857c7f91-1136-477f-8499-c3c2b21b91af/share-alerts-field-invite-someone-add-Lucia.jpeg</image:loc>
      <image:title>Work - Team Collaboration with Notifications</image:title>
      <image:caption>A user can now select their recipient from the shorter filtered list.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/17008df3-9718-4f4c-8a7b-c2227cc51ba9/share-alerts-field-invite-someone-identify-your-team.jpeg</image:loc>
      <image:title>Work - Team Collaboration with Notifications</image:title>
      <image:caption>Identify people to invite within the top tab design approach.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/c8b0d01a-9338-4029-8f6e-076a26b7d646/alerts-in-app.png</image:loc>
      <image:title>Work - Team Collaboration with Notifications</image:title>
      <image:caption>Early sketches for the concept of a top level, central location for all your notifications and alerts across the entire SurveyMonkey core platform and not just the Analyze response alert notifications.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/1e8ac5f6-ebec-4355-b05c-1ebe0127c6e1/01-Jan-collaboration-comparable-Dropbox-1SMALL.jpeg</image:loc>
      <image:title>Work - Team Collaboration with Notifications</image:title>
      <image:caption>I took a look at how other aspirational and comparable sites where facilitating collaboration like Google, Zeplin, Evernote, and InVision. Here is the Dropbox study for sharing an asset.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/9f542b04-57ce-4218-bf39-d7395aa75e58/01-Jan-collaboration-comparable-Dropbox-2SMALL.jpeg</image:loc>
      <image:title>Work - Team Collaboration with Notifications</image:title>
      <image:caption>A desktop research study of collaboration within Dropbox</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/31d21abd-fd2c-407a-8c87-5234fd9216e6/collaborationResearch-flows-FeatureOverlay.jpeg</image:loc>
      <image:title>Work - Team Collaboration with Notifications</image:title>
      <image:caption>A collaboration feature matrix showing collaboration themes by persona across the complex survey user journey including survey creation, data collection and analysis</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/e9eb863a-8668-4835-a631-9dcd99ab48f2/collaborationMomentsMap.jpg</image:loc>
      <image:title>Work - Team Collaboration with Notifications - Make it stand out</image:title>
      <image:caption>Mapping collaboration behavior and features across the survey user journey</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/23788d4f-e1a1-4285-9fda-8b4af942f02a/collaboration-phase-Beth-portf.jpeg</image:loc>
      <image:title>Work - Team Collaboration with Notifications - Make it stand out</image:title>
      <image:caption>Beth was mainly interested in a customizable shared survey results page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/9fc7ecef-8042-4d10-9fc2-9e45c877da82/collaboration-phase-Cristina-portf.jpeg</image:loc>
      <image:title>Work - Team Collaboration with Notifications - Make it stand out</image:title>
      <image:caption>Cristina’s main area of concern was adding permissions and controlling privacy</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.hallybowman.com/work/understanding-quiz-results-data</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/908b3c41-1f60-440a-88b4-d037256910da/quiz-individual-responses-2.jpeg</image:loc>
      <image:title>Work - Understanding Quiz Results Data</image:title>
      <image:caption>Before Brand Refresh</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/7ffa2bf8-90da-4179-8dd8-1e5f9bde7652/individual-responses-BR.png</image:loc>
      <image:title>Work - Understanding Quiz Results Data</image:title>
      <image:caption>After Brand Refresh</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/6fa66a68-92ba-4a91-b74a-1e7808fd7000/quiz-question-summary-1.jpeg</image:loc>
      <image:title>Work - Understanding Quiz Results Data</image:title>
      <image:caption>Before Brand Refresh</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/f60cf834-558a-468a-95ff-8e8c88d6ea4e/quiz-question-summary-BR-1.png</image:loc>
      <image:title>Work - Understanding Quiz Results Data</image:title>
      <image:caption>After Brand Refresh</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/d3863635-0e7e-4789-8056-c5fc2c3d04ce/devices-thunderboltANDiPhone-quizzes.jpeg</image:loc>
      <image:title>Work - Understanding Quiz Results Data - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/1f660326-34a1-4c6f-ad4d-719391c88097/whiteboard-quizzes-01.jpeg</image:loc>
      <image:title>Work - Understanding Quiz Results Data - Make it stand out</image:title>
      <image:caption>Discussing chart options for the best data visualization</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/761f3e07-9934-4b57-bf55-f60217830f7f/light-touch-customization-small-500x362.jpeg</image:loc>
      <image:title>Work - Understanding Quiz Results Data - Make it stand out</image:title>
      <image:caption>Histogram chart, ranges of quiz scores</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/e61fa0ec-8b7b-41bf-8b34-a2678af7adad/respondents-500x375.jpeg</image:loc>
      <image:title>Work - Understanding Quiz Results Data - Make it stand out</image:title>
      <image:caption>Summary stats and infographics</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/1d1abab8-493e-44bc-9e20-52322d3ff3cf/quizzes-userTesting.png</image:loc>
      <image:title>Work - Understanding Quiz Results Data - Make it stand out</image:title>
      <image:caption>Our UX researcher conducted user testing for Quizzes on both the Create and Analyze areas of the application</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/a9f8250f-f843-4a4e-b1f4-7d335dd4ee16/home-quizzzes-I.jpeg</image:loc>
      <image:title>Work - Understanding Quiz Results Data - Make it stand out</image:title>
      <image:caption>A quiz card for the home screen</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/c652fb63-860d-48c5-86ab-f797c5065b9e/analyze-quizzzes-F-slide-1.jpeg</image:loc>
      <image:title>Work - Understanding Quiz Results Data - Make it stand out</image:title>
      <image:caption>Quiz summary and question stats in Analyze</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.hallybowman.com/work/browsing-to-select-a-puzzle</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/991d41f7-dbb0-4d13-ab81-d5f39b000562/cb-puzzle-listing-page.jpeg</image:loc>
      <image:title>Work - Browsing a Puzzle Listing Page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/8d5eabf4-7e33-4348-bce7-d014a0f4477c/cb-pitch-critique.jpeg</image:loc>
      <image:title>Work - Browsing a Puzzle Listing Page - Make it stand out</image:title>
      <image:caption>I loved working on physical walls in a “war room” fashion</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/54edb65c-e114-43b1-b3e1-02f1d863f53f/cb-working-walls-2.jpeg</image:loc>
      <image:title>Work - Browsing a Puzzle Listing Page - Make it stand out</image:title>
      <image:caption>Browsing for puzzles and organizing My Favorites</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/b4a70e01-ac48-4307-ac8d-aeeb908ca6db/cb-first-entry.jpeg</image:loc>
      <image:title>Work - Browsing a Puzzle Listing Page - Make it stand out</image:title>
      <image:caption>Learn more about a puzzle and even a chance to win a prize</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/cc2eb27f-14ca-4456-9ed1-7a5c6e4ab95d/cb-working-walls.jpeg</image:loc>
      <image:title>Work - Browsing a Puzzle Listing Page - Make it stand out</image:title>
      <image:caption>Working on walls improved our collaboration with stakeholders</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/a78797d1-1ade-4e13-a3ae-004aeb5d8972/cb-mvp.jpeg</image:loc>
      <image:title>Work - Browsing a Puzzle Listing Page - Make it stand out</image:title>
      <image:caption>Working out the core feature set for our MVP</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/69d241ea-ed86-411a-9ad7-18b7b66da32e/cb-feature-puzzle-detail-small.jpeg</image:loc>
      <image:title>Work - Browsing a Puzzle Listing Page - Make it stand out</image:title>
      <image:caption>Play for prizes (with James Mo, UI Designer, final visual design)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.hallybowman.com/work/moo-for-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/78a09702-6e56-41d8-be66-802f0c04f199/moo4business.png</image:loc>
      <image:title>Work - MOO for Business - A centrally managed brand platform.</image:title>
      <image:caption>M4B (MOO for Business) supports the more complex print needs of larger and more established businesses with plenty of employees at multiple locations requiring bulk printing needs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/1ef19269-e503-4422-9c37-29f0abd1eebb/m4b-UCD-walkthroughs.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/5edc8d49-857e-4901-bc5f-0c8052fc4f60/m4b-UCD-validationTesting-e1464377583624.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/1987e473-1d7a-495e-bc16-05578ccbffaa/m4b-UCD-AssumptionsMarketSignals.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/e83d4d69-f9c2-4200-ad6b-ec54f0129481/m4b-UCD-TestPlannning-e1464377670685.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/53e44f9d-dcba-4446-a6fc-6041965fbd88/m4b-UCD-DesignWithForces.jpeg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/614e4916de3753284d987136/dc828d2b-9bd5-4c81-9a82-b003e26e3e0f/m4b-UCD-DesignJam.jpeg</image:loc>
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    <image:image>
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