This blog post shares the experience of designing the full analyze results experience for SurveyMonkey during the brand refresh. The team used Brad Frost's atomic design approach, established a baseline style guide, and worked on the hero flows in six one-week sprints. Despite some challenges in getting clarity and buy-in, and a lack of investment from the engineering and product side of the company, the project was delivered on time and to critical success, showcasing the talents of the design team. I learned a lot from the experience and the importance of a forward stance and constant vigilance to execute a project of this scale.

Working walls, a large surface on which ideas, data, and work can be displayed, rearranged and extended, can provide an external view of the design process, support agility in design thinking, and serve as scaffolding to amplify the talents of others. Working walls can result in better design solutions by making the design process more transparent and arguing from a bigger vantage point.